On Wednesday, our ELEMENTI team traveled to Florence and then drove to Tuscany to meet with our partners at Vaselli. With the new hire of Roberto Tiscareno as the Sales Director, Roberto was able to quickly create the new company name, develop branding, business cards, and a new website with CoorItalia CEO, Alessio De Francesca.
Unlike previous visits with CoorItalia to Italy, this is our first as ELEMENTI with the intent to preview the final touches of our new Vaselli Kitchen and Bath systems. Early on in the process, we knew the success of a new showroom business would require insight from industry leaders. Alessio made the smart decision to partner and design our space in collaboration with Nicole Hollis, Creative Director at NICOLEHOLLIS in San Francisco.
A big thank you to Louis Ptak of Ptak Construction, Danielle Rivera at NICOLEHOLLIS, Roberto Tiscareno, and Alessio De Francesca for assisting ELEMENTI to push forward and prepare for the launch of our new Showroom in January 2018.